Andrea Crews to Stage Fashion Show Process As Performance

PERFORMANCE: Andrea Crews founder Maroussia Rebecq is taking the concept of backstage access to new heights. The Paris-based designer, who launched her label in 2002 as an art project geared around upcycling vintage garments, plans to stage the preparations for her fall 2018 co-ed show as a performance, titled “How to Make a Great Fashion Show.”
From today through Jan. 17, Rebecq, along with the members of her collective, will hold castings and fittings, shoot the brand’s look book and hold the final hair and makeup tests in the Le Cœur gallery in Paris’ Marais district. The actual show will be held on Jan. 20 during Paris Men’s Collections, with the location yet to be confirmed.
“This period, from now through to the show, is a very intense period where we’re building the story of our collection. This year we wanted to make an event out of it,” said Rebecq. “It will also allow for some distance from what I do. Preparing for a show can be both a highly stressful and beautiful experience, and for me gathering everyone together in a performance will make it more of a joyful, playful event.”
The designer, who is 40 but sees herself “very much as a Millennial,”

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Source: Women’s Wear Daily
Andrea Crews to Stage Fashion Show Process As Performance

Andrea Crews to Stage Fashion Show Process As Performance

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