Antonio Berardi Quits London Fashion Week, Rethinks Show Format

NEW WAYS OF THINKING: Antonio Berardi is saying goodbye to the runways of London Fashion Week, where he has long been a fixture, and plans to stage intimate salon shows to be hosted in different cities around the world.
He will kick off his new program with a salon show at his newly opened studio in Milan in February. Berardi said he wants to “recalibrate” the way he communicates his work after showing in a catwalk format since 1995.
“I want to tailor the experience in the same way that I cut my clothes. [I want] that feeling of ‘up close and personal,’ seeing things as they were intended in 360 degrees. Most of all, [I want] my customer, the press and buyers to have a moment to see the craft and intricacies that are part of my DNA,” said the designer.
“Social media allows me to take an ‘always-on’ approach to my collection wherever I am in the world — broadcasting my clothes throughout the year, rather than in two 10-minute bursts; taking content produced in the most intimate and exclusive of environments, whilst ensuring it is also inclusive and brings my audience closer than ever to the clothes.”
Events in the U.S.,

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Source: Women’s Wear Daily
Antonio Berardi Quits London Fashion Week, Rethinks Show Format

Antonio Berardi Quits London Fashion Week, Rethinks Show Format

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