January 12, 2018 by Chris Kilkus
Boucheron Opens Vendôrama Show With Evening Event
MINGLING AT THE MINT: Guests at Boucheron’s interactive Vendôrama anniversary exhibit began their journey at the back door of the 18th-century Hôtel de la Monnaie. Who would guess that it would open on to a graffitied tunnel?
The uninitiated might be forgiven for missing the references in the tags: 1858 — that would be the year the house founder Frédéric Boucheron opened his first store — and Quatre for the jewelry line launched in 2004.
Inside a temporary exhibit space sitting in the courtyard, visitors were served up a mix of screens, live actors, and jewelry displays, set amidst rich green foliage including ivy — a traditional inspiration for the house. Even the guidebook was interactive, with pages folding out to reveal details of the jewelry on display.
“There’s a rock ‘n roll feel to it that I like,” said Charlotte Rampling, noting the unexpected presentation style, as the lighting on a collection of Quatre rings suddenly switched off behind her, making them disappear for a spell.
On one wall, guests could snap metal beads onto a giant replica of the asymmetrical Question Mark necklace—and have their photo taken there — while a display of Serpent Bohème necklaces jutted out of a tall, red lacquered