Coco de Mer Teams With London’s Victoria & Albert Museum on Lingerie Collection

MUSEUM PIECES: In an unusual partnership, the lingerie brand Coco de Mer has teamed with London’s Victoria & Albert Museum on a collection that will launch in September.
The 32-piece range, including bras, panties, bodysuits, nightwear and accessories, will be available for purchase in September at the V&A shop with prices ranging from 65 pounds for a lingerie bag to 595 pounds for a kimono.
“The V&A and Coco de Mer share a passion for high-quality and exquisite design so we were delighted when they approached us about a line of luxury lingerie,” said Lauren Sizeland, head of business development and licensing at the V&A. “From the final details and finishes of each item to the product names, we have collaborated with Coco de Mer to make sure that the collection blends the V&A brand handwriting with Coco de Mer’s aesthetics.”
Inspiration for the four collections came from a series of artifacts from the museum’s collections, with the label producing exclusive embroideries and prints. An 18th-century glass bottle inspired the design for the Golden Heron pieces of lingerie, while the designs of the Botanical Beauty pieces came from the details of cushion covers in the V&A’s textile collections. The leaf motif on the

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Source: Women’s Wear Daily
Coco de Mer Teams With London’s Victoria & Albert Museum on Lingerie Collection

Coco de Mer Teams With London’s Victoria & Albert Museum on Lingerie Collection

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