December 20, 2017 by Chris Kilkus
Cova Café to Open in Dubai
MILANESE BREAK: Cova, the historic Milan-based coffee and pastry house controlled by French luxury conglomerate LVMH Moët Hennessy Louis Vuitton, will open its first café in Dubai in January at the Dubai Mall shopping destination.
Replicating signature decorative elements of the historic unit on Milan’s Via Montenapoleone, the café will feature mosaic flooring, golden mirrors, velvet sofas, crystal chandeliers and a mahogany and marble counter. In addition, the venue will include a wide terrace overlooking The Dubai Fountain, the city’s Opera House and the Burj Khalifa tower.
“The location we chose is as beautiful as Via Montenapoleone in Milan, as both are at the center of luxury districts,” said Cova chief executive officer Paola Faccioli, adding that the goal is to bring the Italian savoir-faire in the city and to be “Made in Italy ambassadors in the Middle East.”
The Cova Café in Dubai.
The executive explained that the opening marks a further step in the company’s expansion strategy, which was set in motion in 1994 with the launch of the first café in Hong Kong.
Established in 1817 by Napoleon Bonaparte’s soldier Antonio Cova, the coffee house is currently present in 27 cities, counting units in Tokyo, Shanghai, Beijing, Taipei and Monte Carlo.