Damir Doma to Show Men’s, Women’s Fall Collections in Berlin

BERLIN — Damir Doma has been chosen to launch a new initiative, Fashion HAB, during Berlin Fashion Week in January.
In co-operation with the Camera Nazionale della Moda Italiana (CNMI), the Milan-based designer will present his men’s and women’s fall 2018 collections exclusively in Berlin this season.
Hosted by The Fashion Council Germany (FCG) in partnership with Mercedes-Benz, Fashion HAB will be the closing event on Jan. 17. The event takes its name from its venue, Halle am Berghain, Berlin’s most famous techno club.
It is a Berlin catwalk debut for Doma, though in 2010, the designer staged a Fashion Week happening at another of the capital’s techno clubs, E-Werk. In an interesting twist, E-Werk is this season’s new venue for the Mercedes-Benz Fashion Week runway shows.
“I grew up in Germany and lived in Germany most of my life, so I still consider it as one of my home markets,” Doma told WWD. “I believe the situation is actually quite interesting as there is a new generation of followers and clients coming up. (It’s) a new generation that is much more sensitive to fashion and to global trends, and therefore I think that Germany will become one of the most important markets for

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Source: Women’s Wear Daily
Damir Doma to Show Men’s, Women’s Fall Collections in Berlin

Damir Doma to Show Men’s, Women’s Fall Collections in Berlin

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