Elie Tahari, Bluestar Alliance Forge Joint Venture

In the first fashion deal of the year, Elie Tahari Ltd. and Bluestar Alliance LLC have formed a new joint venture company, TBH Brand Holdings LLC.
This confirms a WWD report Dec. 7 that the two companies were in negotiations. The deal, which closed Jan. 1, is effective immediately.
Elie Tahari has contributed the intellectual property for the Tahari and T Tahari collections, along with related trademarks, into the joint venture with Bluestar, which will be responsible for the day-to-day management and licensing of those brands domestically and internationally.
In addition, TBH Brand Holdings will assume responsibility for the licensing management of the Elie Tahari core trademark with a focus on expanding the brand’s global presence and the opening of Elie Tahari stores worldwide.
The designer will retain ownership and manage the Elie Tahari brand.
In a separate but related transaction, Elie Tahari, Arthur Levine and Les Schreiber have contributed the intellectual property of the Tahari ASL trademark into a new company, TASL Brand Holdings LLC. With this partnership, Levine will continue to spearhead the growth of Tahari ASL, which will be licensed to a third party.
All combined, the family of Tahari brands exceed $500 million in retail sales today. Under Bluestar’s new leadership, the

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Source: Women’s Wear Daily
Elie Tahari, Bluestar Alliance Forge Joint Venture

Elie Tahari, Bluestar Alliance Forge Joint Venture


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