EXCLUSIVE: Rihanna Said Readying Luxury House With LVMH

PARIS — Rihanna is getting ready for her next act in fashion, and with the world’s largest luxury group as her partner, WWD has learned.
According to multiple sources, LVMH Moët Hennessy Louis Vuitton and the music sensation have been in secret discussions to launch a luxury house under her name. That would make it the first fashion brand industry titan Bernard Arnault has launched from scratch since Christian Lacroix in 1987.
LVMH has already handpicked a clutch of employees from within, including some from Louis Vuitton and Celine, to work on the project in tandem with Rihanna and some of her key associates, sources said.
Details about the launch and its timing could not immediately be learned. LVMH officials declined comment Wednesday.
On Tuesday, the Internet lit up with speculation about the origins of the bold, gold shades Rihanna wore while stepping out in Manhattan — her Fenty brand name spelled out across the temples. Sources said the music star was simply test-driving a prototype, while dropping a colossal tease about her next major foray beyond music.

Rihanna has demonstrated a serious interest in, and influence on, fashion — along with formidable design chops and acute instincts — with her recent tenure as the

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Source: Women’s Wear Daily
EXCLUSIVE: Rihanna Said Readying Luxury House With LVMH

EXCLUSIVE: Rihanna Said Readying Luxury House With LVMH

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