EXCLUSIVE: Viktor & Rolf Spins Old Clothes Into New Ones for Zalando

LONDON — In a fresh look at high-low fashion, Viktor & Rolf are taking their conscious couture philosophy to a wider audience with a collection for Zalando that’s made from leftover clothing.
Viktor & Rolf for Zalando RE:CYCLE lands at the retailer on Feb. 1 and is comprised of 17 pieces for spring that are adorned with sliced up and repurposed overstock from the retailer’s private label collections.
It also marks the debut of Zalando’s new recycle project, which is aimed at raising awareness around sustainability in fashion and consumption.
In an interview, Viktor Horsting said the duo’s couture collection inspired the Zalando one, with prices ranging from 50 euros for a T-shirt to 250 euros for the long dress.
“We have been working on the idea of recycling for a couple of seasons in our couture shows in various ways, and we feel quite strongly about it. We said to ourselves it would be so great to take this to a bigger audience. It was great fun to think about ways to translate a couture idea into a ready-to-wear idea, and to have it industrially produced.”
The Dutch designers approached Zalando with the idea, and the retailer later offered them piles of unsold stock

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Source: Women’s Wear Daily
EXCLUSIVE: Viktor & Rolf Spins Old Clothes Into New Ones for Zalando

EXCLUSIVE: Viktor & Rolf Spins Old Clothes Into New Ones for Zalando

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