Former Fashion Editors’ Sleepwear Line Sets Up Shop in the U.S.

Eighty percent of Sleeper’s clients are located in the U.S., but Asya Varetsa, who cofounded the sleepwear brand with Kate Zubarieva, will start to handle sales and business development out of New York and they will also set up a showroom during New York Fashion Week.
“It makes more sense to be here because a lot of our buyers are here,” said Varetsa. “We need to be here to figure out the shipping situation and build more relationships.”
It’s a big move for the brand, which is based in Ukraine and has steadily gained accounts including Moda Operandi, Harrods, Barneys New York and Opening Ceremony since launching in 2014 and the line has been worn by fashion industry influencers including Mira Duma, Aurora James and Eleonora Carisi. Retailers have been drawn to their stylish pajamas that are made by hand at its manufacturing facilities in Ukraine. They also produce a men’s and children’s collection.
Varetsa and Zubarieva have tapped into the pajama dressing trend and captured a modern consumer who is accustomed to the comfort of ath-leisure and working from home. The assortment includes a core collection of basic pajamas and robes, a linen collection of dresses and slips, and a bridal collection of

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Source: Women’s Wear Daily
Former Fashion Editors’ Sleepwear Line Sets Up Shop in the U.S.

Former Fashion Editors’ Sleepwear Line Sets Up Shop in the U.S.

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