January 10, 2018 by Chris Kilkus
Influence Peddler: The Blogger Baby Boom
Influencers have a new way to up their earning power: getting pregnant.
As evidenced by a surplus of babies and toddlers populating the Instagram photos, videos and branded content of leading content creators, coupled with a number of them revealing pregnancies late last year, a new era in the ever-evolving social media landscape is taking shape. Influencers of all types are using their clout to redefine what it means to be a mother today. This group doesn’t fit into the traditional “mommy blogger” mold, nor do they want to. They are creating a new type of hybrid influencer who can forge a connection with their audience and create a dialogue about motherhood in a way that a celebrity never could — while at the same time collaborating with some of the largest global fashion and beauty brands.
Just look at Chiara Ferragni, Leandra Medine and Arielle Charnas, who revealed pregnancies in rapid succession this past October, November and December, respectively.
Ferragni’s Instagram post from Oct. 28 in which she told followers she was having a baby with fiancé Fedez, an Italian rapper, has racked up 1.1 million likes and nearly 30,000 comments to date. In the post, she wrote “Hey guys…We’re gonna be parents