Innovation and Storytelling Key at Blossom Première Vision

PARIS — Proposing an edited selection of weavers, tanners and accessory manufacturers, and timed to coincide with the pre-collections calendar, Blossom Première Vision continues to benefit from its early bird positioning.
The niche salon, for its recent fourth edition, saw a 19 percent rise in visitors to 875 from brands including Louis Vuitton, Lacoste, Christopher Kane and Berluti. Bulging at the seams at its two-story Palais Brongniart venue, the show, which also saw a 16 percent uptick in participants to 93 exhibitors, will move to the Carreau du Temple in the heart of the Marais district for its next edition in July.
Gilles Lasbordes, general manager of Première Vision Group, was in an optimistic mood coming off a “solid” year that “should carry us through to at least the first semester of 2018.”
New additions to the upcoming edition of the event’s mother salon Première Vision Paris in mid February will include a “village” dedicated to smart textiles and fashion tech and a fleet of new booths designed by Ora-ïto. Lasbordes at the event will also unveil the business concept behind a new digital platform designed to connect buyers with the group’s exhibitors and their collections, due to launch in 2018.
Designers at Blossom

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Source: Women’s Wear Daily
Innovation and Storytelling Key at Blossom Première Vision

Innovation and Storytelling Key at Blossom Première Vision

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