Jet-a-porter Puts the Focus on Dressing for Holiday, Adventures

HOLIDAY READY: Net-a-porter is putting more focus on holiday wear as it looks to answer to the needs of an increasingly global and mobile consumer who is big on experiences, travel and her social media image.
The e-tailer has launched a new category, Jet-a-porter, offering a curated selection of resort, swimwear and ski clothing. According to the company, skiwear has increased by more than half since last year. Given its significant growth trajectory, it made up almost three-quarters of Net’s Cruise 2017 buy.
“We’ve seen major growth year-on-year since launching the sports category, Net-a-sporter, in 2014 and we don’t see this slowing down any time soon,” said Elizabeth von der Goltz, Net’s global buying director.
She said that among the best-selling brands were Fendi, Perfect Moment, best known for their onesies, Moncler Grenoble and the knitwear label Chinti and Parker, which recently created an exclusive capsule for the retailer.

The latest Jet-a-porter ski campaign. 
Courtesy Photo

She also noted a shift in consumer behavior and the increased importance of experiences as drivers of the new trend.
“As experiences have become increasingly important in consumers’ lives, so has travel and adventure. Being up in the mountains in the snow isn’t just for skiers, but for people looking for

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Source: Women’s Wear Daily
Jet-a-porter Puts the Focus on Dressing for Holiday, Adventures

Jet-a-porter Puts the Focus on Dressing for Holiday, Adventures

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