Joules to Release ‘Peter Rabbit’ Movie Children’s Capsule Collection

JOULES HOPS ON IT: Joules, the British lifestyle brand, will launch a “Peter Rabbit” children’s capsule collection that ties in with the movie that will be in theaters Feb. 9.
The capsule includes jersey denim jackets, tops, raincoats, rain boots and bags featuring the mischievous bunny and his friends, Mrs. Tiggy-Winkle, Jemima Puddle-Duck and Squirrel Nutkin.
Beginning in mid-January, the collection will be sold on JoulesUSA.com, as well as in select Dillard’s stores and specialty children’s boutiques across the U.S.
The collection wholesales from $9 to $30.
“To celebrate the release of ‘Peter Rabbit,’ we’re delighted to have collaborated on a new collection that’s bursting with character and mischief,” said Tom Joule, founder and chief brand officer. He said as a lifestyle brand they value time with family and being outdoors, so they were happy to work with iconic characters that embody those traits.
In the “Peter Rabbit” movie, James Corden voices the character of Peter. Others actors include Margot Robbie, Elizabeth Debicki and Daisy Ridley performing the voice roles of the triplets, Flopsy, Mopsy and Cottontail, respectively.
The clothing range is under license from Penguin Ventures, part of Penguin Random House U.K. and Sony Pictures Consumer Products Inc.
Established in Britain by Joule nearly 30 years

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Source: Women’s Wear Daily
Joules to Release ‘Peter Rabbit’ Movie Children’s Capsule Collection

Joules to Release ‘Peter Rabbit’ Movie Children’s Capsule Collection

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