Kenzo Unveils Dance-Themed Campaign for Move Sneaker

LET’S DANCE: Kenzo is celebrating its Move sneaker with an online campaign featuring dancers from across the world interpreting each shoe color with a different movement.
A global casting call was held to recruit the performers trained in styles including ballet, modern, hip-hop and electro, who appear in photos and videos shot by the Paris-based collective 5fruits, with choreography by the duo I Could Never Be a Dancer and music by Lafawndah.
“When we dance, we’re trying to connect to the present. And when we are connected to the present we confront life itself. I think fashion needs dance to give life to clothing. To connect it to the now,” a male hip-hop dancer called Feroz said in a statement issued by the brand.

A visual from the Kenzo Move Revolution campaign. 

Introduced in September by Kenzo creative directors Humberto Leon and Carol Lim as part of their heritage-driven La Collection Memento No. 1 collection, the Move is available in the original shades as well as new colors: dark blue, light gray and pink for women; red orange, light gray, yellow and blue for men.
The new styles arrive in stores this week, priced at 195 euros.
As part of a series of pop-up stores rolled

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Source: Women’s Wear Daily
Kenzo Unveils Dance-Themed Campaign for Move Sneaker

Kenzo Unveils Dance-Themed Campaign for Move Sneaker


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