January 18, 2018 by Chris Kilkus
L.A. Intimates Brand Kent Looks to Growth
Kent Woman has perhaps reached an inflection point in the young Los Angeles intimates brand’s life.
The independent line, founded by Stacy Anderson, makes and sells undergarments made from organic silk that are sold in about 10 boutiques such as Mothers & Daughters in New Jersey; Alder & Co. in Portland, Ore.; Wren in Canada; online marketplace Garmentory, and e-boutique The Dreslyn. New pop-ups as part of a curated assortment in Galeries Lafayette Paris Haussmann running through Feb. 4 and a planned pop-in at five stores and the online site of Hudson’s Bay Co. in Canada are helping push the sustainable brand known for its minimalist chic design into new markets.
Kent, whose best-selling item is a triangle soft bra retailing for $135, is also set to launch its online site this month and this week participates in Salon International de la Lingerie’s Exposed section of emerging brands.
“This year we’re hoping to experiment with a lot of different retail experiences that offer our customers an experience rather than just purchasing one of our items,” Anderson said, pointing to a past panel discussion the brand participated in at Soho House in Toronto as an example.
The company is in talks with Soho House