MSA Models to Merge With Sister Agency, State Management

MSA Models, which was founded in 1947 to represent Fit and showroom models, is merging with its two-year-old sister agency, State Management, effective Jan. 1. The combined agency will be called State Management.
According to Bill Ivers, chief operating officer and partner in MSA and State, “This merger is going to allow us to have more streamlined operations in areas that we need to be competitive and achieve success, such as art department personnel, marketing personnel, social media and scouting. It’s a very big agency now and it will help us to better serve the models.”
Ivers joined MSA in 2009 with the intention to expand the business and open up new opportunities, particularly taking advantage of technology with booking management systems. In 2010, MSA made a push into lifestyle/commercial print and kept expanding, experiencing double-digit revenue growth since 2012. MSA’s scouting, led by Meredith Kalisch, has discovered such models as Londone Meyers — no longer with the agency and represented by The Lions — and Alton Mason, a hot newcomer now represented by State.
In 2015, Ivers and his partner, Susan Levine, chief executive officer, founded State, a high-end editorial fashion modeling agency. When State launched a men’s board under industry veteran Karen

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Source: Women’s Wear Daily
MSA Models to Merge With Sister Agency, State Management

MSA Models to Merge With Sister Agency, State Management


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