Nathan Jenden Returns to DVF as Chief Design Officer and VP, Creative

That didn’t take long.
Diane von Furstenberg said Thursday that Nathan Jenden has been named chief design officer and vice president, creative. He returns to the brand where he worked for 10 years until 2011. In his role, he will oversee all design for the brand.
Jenden takes over duties formerly handled by Jonathan Saunders, who resigned his post as chief creative officer last month.
“It is with joy and pride that I look forward to welcoming Nathan back at DVF. Nathan is an extremely talented and technically skillful designer who also has a great gift at surrounding himself with young, emerging talent. He totally embraces the DVF woman and the brand enjoyed its greatest commercial success during his tenure,” von Furstenberg said.
Jenden will report to von Furstenberg and DVF’s board. His first collection will be for fall 2018, and will be shown in February.
Saunders had been in the role since May 2016 and was in charge of all product categories, store design, web site design, a new corporate brand identity and marketing including advertising campaigns. He stepped down from the brand days after von Furstenberg said she plans to sell a stake in her fashion company. She said she planned to hire

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Source: Women’s Wear Daily
Nathan Jenden Returns to DVF as Chief Design Officer and VP, Creative

Nathan Jenden Returns to DVF as Chief Design Officer and VP, Creative

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