January 17, 2019
It all started with four close fashion friends: Aly Gradone, Candice Miller, Chloe Rosenberg and Rachel Wexler. Four women who had worked in varying aspects of the industry, while doubling down as working moms, and felt a gap in the market for romantic yet easy-to-wear pieces cohesive enough to wear from school events to social gatherings and back to the office. The four women put their heads — and skill sets — together to launch a New York-based, limited-edition contemporary women’s ready-to-wear line, Black Iris, for spring/summer 2019.
Gradone, formerly a fit model with Fashion Fit Models, works as the company’s chief merchandising officer; Miller, lifestyle blogger of Mama & Tata, handles all their social media, press and events as chief marketing officer; Rosenberg, previously having designed for Rebecca Taylor, Madewell and Angel Textiles, manages the overall brand aesthetic as the chief of design and creative director; Wexler, previously an investor at Allen & Company as well as equity research analyst at J.P. Morgan, is the company’s chief operating officer. The name “Black Iris” itself derived from the idea of the brand being as delicate and beautiful, but as “highly coveted and difficult to find as the black iris flower itself.”