Patrick Yee Joins Daily Harvest as Chief Marketing Officer

YEE GOES THE FOOD ROUTE: Patrick Yee, who left his role as chief executive officer of Laird + Partners last month, has lined up a new gig. He has been named chief marketing officer of Daily Harvest, a New York-based subscription service specializing in frozen, plant-based, one-step-prep foods, which recently closed $43 million in Series B funding.
“For me, more than ever, food is such a reflection of your personality and your style,” Yee said. “I was personally moved so much by how my experience with food has evolved over the years — in that gap between how I aspire to eat versus the way that I end up eating, when I haven’t had lunch at 3 p.m. and I’m rushing to try to find something, or I’ve got to get out of the door and I have minus five minutes. I think for the modern professional, it’s such a challenge to eat the way that you want to. There’s been this larger shift of wellness and food, and it’s a huge driver of your lifestyle.”
Prior to joining Laird + Partners, Yee was executive vice president of marketing and strategy at Refinery29 for eight years. Before that, he was founder and

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Source: Women’s Wear Daily
Patrick Yee Joins Daily Harvest as Chief Marketing Officer

Patrick Yee Joins Daily Harvest as Chief Marketing Officer

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