Rebecca Minkoff Skips New York Fashion Week, Profiles Powerful Women Instead

With the birth of her third child expected during New York Fashion Week, Rebecca Minkoff will be skipping a show in favor of a new women’s empowerment platform.
Twenty inspiring women including members of the Women’s March committee and key supporters such as Gretchen Carlson, Zosia Mamet and Zanna Roberts Rassi have been photographed wearing items from the designer’s spring collection. The designer will share their stories about why they are marching, or support the march, across her social media base of two million. Still stalwart about buy now, Minkoff said, “It will all be buy now. Every profile will have a grid that you can click into to see what the woman is wearing. And it’s all available to purchase.”
Minkoff first connected with Women’s March leaders last year, when they asked if she might provide them with an unofficial uniform. She eagerly obliged with a crossbody bag, a charging tassel and boots. Looking to amplify women’s empowerment, she suggested profiling them on her site and this time they gladly returned the favor. The full RM Superwomen profiles go live Thursday and will get even more play Saturday and Sunday, when women across America take to the streets again.
Minkoff said she started

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Source: Women’s Wear Daily
Rebecca Minkoff Skips New York Fashion Week, Profiles Powerful Women Instead

Rebecca Minkoff Skips New York Fashion Week, Profiles Powerful Women Instead

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