Selfridges Takes More Than Four Million Pounds in Post-Christmas Sale

RICH PICKINGS: Selfridges rang up more than four million pounds in sales in the first three hours of trading on Dec. 26, the first day of its post-Christmas sale.
The store said the four million pounds was generated across all its stores and online, and that figures were slightly up on 2016, which was a record-breaking year. The store said Boxing Day 2017, the day after Christmas and the first day of the winter sale, is on track to remain Selfridges’ biggest trading day of the year.
In London, the retailer said shoppers began arriving and queuing from 2.30 a.m.
The store is set to welcome around 120,000 customers between 9 a.m. and 9 p.m. on Tuesday. It said selfridges.com had seen the highest number of site visits to date so far, with around 1.5 million customers shopping online since the start of the sale, which started on Christmas Day on selfridges.com.
The store said the highest-performing departments so far are women’s designer accessories, women’s designer wear, men’s wear, kid’s wear and luggage. The stores said men’s wear is registering unexpectedly high sales growth, while women’s shoes and men’s shoes are performing “well ahead of expectations.”
Customers are shopping in higher than expected volumes for

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Source: Women’s Wear Daily
Selfridges Takes More Than Four Million Pounds in Post-Christmas Sale

Selfridges Takes More Than Four Million Pounds in Post-Christmas Sale

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