Sharing Economy, Corporate Transparency, AR and Genonomics to Impact 2018 Consumer Trends

Conscientious consumers can express themselves in varying degrees, according to Euromonitor’s Top 10 Global Consumer Trends for 2018.
With shoppers of all ages wanting and needing less, “ownership is under question,” and flexible, minimalist living is gaining ground as consumers share everything from clothing, cars, bicycles, household items, pets and living spaces, according to Alison Angus, head of lifestyles research.
As more balk at corporate 9-5 jobs in favor of entrepreneurial on-the-road lives, “distrust in business continues to escalate,” according to Angus. Last year’s Euromonitor International Global Consumer Trends survey showed that nearly 50 percent of respondents across all generations aspire to being self-employed. Talking about sustainability and social responsibility is no longer enough, and in 2018 consumers will seek more radical transparency from brands.” Angus wrote. BlackRock’s chief executive officer Larry Fink is in synch with the ideology, having challenged leading chief executive officer’s Tuesday to serve a social purpose beyond just making money.
As evidenced by the #MeToo initiative, hashtag activism is expected to gain momentum globally for an assortment of causes. “Overall, 2018 will see consumers continuing to question their values, priorities and purchasing decisions; deepening their engagement in the brands and issues that matter to them.” Angus wrote. “The desire

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Source: Women’s Wear Daily
Sharing Economy, Corporate Transparency, AR and Genonomics to Impact 2018 Consumer Trends

Sharing Economy, Corporate Transparency, AR and Genonomics to Impact 2018 Consumer Trends

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