Shepard Fairey’s Obey Label Joins Forces With Wildfang to Create the Rise + Riot Capsule Collection

RISING TIDES: Not about to be left behind during this time of great resistance, Obey, an art-infused socially conscious brand, has joined forces with the feminist label Wildfang to create a capsule collection.
The Rise + Riot collection is geared for those who want to fight the system and band together against oppression. In one of the more unexpected descriptions of a collaboration, the line was made as a sign of togetherness and getting angry. Apparently such ire can be found in three graphic T-shirts – cropped, long-sleeved and oversized; a hooded coat; trousers, and a “Dad” hat. Designed to speak for themselves, the garments are imprinted with such self-explanatory hand gestures as shaka, the peace sign, a middle finger, a heart shape and fist. The line launches on Wildfang’s site today and Obey’s on Jan. 15. Obey’s Instagram-driven sales account for 10 percent of the brand’s business.
This marks the first time Obey has collaborated with a women’s brand and executives sought out one with an authentic voice. The timing of the launch was scheduled to coincide with the first anniversary of Donald Trump’s inauguration and the Women’s March. Wild Fang’s creative director Taralyn Thuot said, “We wanted to represent the

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Source: Women’s Wear Daily
Shepard Fairey’s Obey Label Joins Forces With Wildfang to Create the Rise + Riot Capsule Collection

Shepard Fairey’s Obey Label Joins Forces With Wildfang to Create the Rise + Riot Capsule Collection

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