Sisley Unveils New Hair-care Brand

BRAND NEW: Sisley is launching a new brand — this time, for hair.
“It’s a rather emotional moment for us to introduce a new brand,” said Philippe d’Ornano, president of Sisley, during a party held in Paris on Monday evening. “The last brand we launched was by my mother and father — Sisley.” That was in 1976.
Cut to today, and the luxury beauty company will shortly roll out Hair Rituel by Sisley, whose product collection includes a revitalizing volumizing shampoo, a revitalizing smoothing shampoo, a restructuring conditioner, a regenerating hair mask and a hair-care oil.

A Hair Rituel product 
Jennifer Weil

“We are really treatment specialists,” said Isabelle d’Ornano, Philippe’s mother, after the screening of a brief film to present the brand. Hair care, after all, is considered the new skin care today.

At the Hair Rituel by Sisley party. 
Jennifer Weil

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Source: Women’s Wear Daily
Sisley Unveils New Hair-care Brand

Sisley Unveils New Hair-care Brand

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