Sonia Rykiel to Mark 50th Anniversary

Over at 175 Boulevard Saint-Germain-des-Pres in Paris, there is but one crystal clear New Year’s resolution: “To make 2018 the year of Sonia Rykiel,” said Jean-Marc Loubier, chief executive officer of First Heritage Brands, owner of the house, which is ringing in its 50th anniversary with a docket of celebratory events and product launching over the course of January to December to recognize the spirit of the woman who started it all in 1968.
Sonia Rykiel, who passed away last year at the age of 86, was an iconic figure, a legend in France where fashionwise, she was synonymous with stripes, knits, sequins and Twenties-tinged silhouettes, but on a broader cultural level, she came to represent an ever-optimistic liberated, feminist spirit and Rive Gauche attitude. The combination inspired an extremely devoted fan base. Rykiel’s Paris fashion shows were often a display of national pride for which French fashion editors came out in droves and models walked the runway with the rarest of catwalk accessories — genuine smiles. “What I found really at this house which was that in the Seventies, Eighties and Nineties there were women cloning themselves after Sonia Rykiel,” said Julie de Libran, who has been the brand’s artistic director

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Source: Women’s Wear Daily
Sonia Rykiel to Mark 50th Anniversary

Sonia Rykiel to Mark 50th Anniversary


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