June 13, 2018 by Chris Kilkus
Sustainable Fashion: Obakki Wins Canadian Award
TORONTO — On any given day Obakki founder Treana Peake juggles innumerable hats, including that of designer, mother, philanthropist and wife of Nickelback guitarist Ryan Peake.
Yet after launching her high-end sustainable label in 2005, Peake ha also added altruistic storyteller to that list, weaving the tales of people in need in developing countries into everything she creates from her Vancouver-based studio.
“We’ve always been a philanthropy-first brand that tries to give fashion purpose. But we are also a luxury label,” said Peake, the winner of 2018’s Design Forward prize, now the only sustainable fashion award of its kind in Canada.
Peake used that momentum to launch the Obakki Foundation in 2009. Since then the registered nonprofit has helped bring medical care, clean water, sustainable agriculture and education to Africa, in particular Cameroon, South Sudan and Uganda — all through funding from Obakki’s net profits and donations.
Obakki’s African connection, in fact, colors the entire label, including the scarves it introduces annually, like 2018’s Bidi Bidi scarf, which was created by the women Peake met while touring the world’s largest refugee camp in Uganda.
“Instead of waiting around for the United Nations to help them, we got together with these woman and with their own hands