The Once-Polarizing Scrunchie Makes Its Way Back to Fashion

What comes around goes around, even for the objects that adorn the tops of our heads. With that, fashion followers have extended a warm “welcome back” to one of the Eighties’ most polarizing accessories: The Scrunchie.
For the last decade, scrunchies have led a dual life: Decried as a faux pas by the fashion mainstream while also playing the role of hipster tiara for American Apparel employees and Silver Lake, Los Angeles’ larger population.

A scrunchie refashioned from a vintage Hermès scarf, designed by Comfort Objects. 
Courtesy

Recently, however, scrunchies have begun attracting wider appreciation — perhaps a runoff effect of the Eighties’ renaissance trend. By some indications, scrunchies are on the cusp of a full revival — popping up at each echelon of the pricing spectrum.
Urban Outfitters has display racks dedicated to the scrunchie — offered in materials spanning from velvet to satin. The hair ties are a cute marketing gimmick for the Instagram-famous label Maison Cléo; the brand — based in Lille, France and known for its diaphanous, trendy blouses — sends shoppers a free scrunchie with each order.
To accompany its resort 2018 collection, Balenciaga cinched models’ hair with scrunchies — or chouchou, as they are known in French — theirs made of

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Source: Women’s Wear Daily
The Once-Polarizing Scrunchie Makes Its Way Back to Fashion

The Once-Polarizing Scrunchie Makes Its Way Back to Fashion

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