VFiles Partners With PacSun, Eyes TV, Global Expansion

VFiles’ camo-inspired capsule with Mountain Dew launches its next iteration exclusively at PacSun Friday as the brand turns its attention to expansion beyond New York for its next act.
New York-based VFiles is most simply described as a social networking platform aimed at youth culture via three main pillars: fashion, music and sports. It connects with its target audience through its site, events and store at 12 Mercer Street, which houses designs from emerging and established labels.
The company linked with Mountain Dew in fall 2016 on its Camo Out capsule, releasing multiple versions of it since that time. Friday’s launch exclusively at 10 PacSun stores in the U.S. and the retailer’s online store introduces new light pink and blue color ways.
“We are honestly so inspired to work with Mountain Dew and work with a brand who thinks like this,” said VFiles ceo and founder Julie Anne Quay, mentioning the award the first Camo Out capsule received. “When does that happen? When it comes down to it, it’s a soda company and us winning design awards.”
The company in 2016 received the Silver A’Design Award in the wearable technologies category for a collection that included a Bluetooth-enabled parka, solar backpack and earbud-wired tracksuit.
“The

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Source: Women’s Wear Daily
VFiles Partners With PacSun, Eyes TV, Global Expansion

VFiles Partners With PacSun, Eyes TV, Global Expansion

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