December 22, 2017 by Chris Kilkus
What Drives a Decade’s High-Demand Styles
Let’s hear it for nostalgia.
Why else would someone pay 35,000 euros for a Martin Margiela duvet coat — and one that’s not even new — or plunk down $7,658 for a vintage wool Chanel blazer of unspecified origins. In some cases, the decades-old original articles sell for far more than current looks by the same design house.
“A lot of vintage prices are quite a lot more than new prices,” said Candice Fragis, buying and merchandising director at Farfetch. “That’s because something was a one-off, or an exclusive color done 10 or 20 years ago, or the item references the original trend. People are asking for more vintage, from 15 years ago and earlier. We are beating [plan] this year.
“Obviously, the prices are higher for fashion,” Marie Blanchet, head of vintage at Vestiaire Collective, said, noting that’s indicative of vintage being validated for a broader fashion-minded audience beyond collectors. “There are prices you’d never imagine. If the Nineties mean a lot to you, you’ll pay the 35,000 euros for the Margiela coat.”
Emotions play a part in driving up prices, as well. According to vintage fashion experts, certain decades resonate with consumers who came of age during that period, and perhaps discovered