January 3, 2018 by Chris Kilkus
What to Watch: Fendi Post-Pietro Beccari
MILAN — Fendi begins the new year under a major question mark.
Pietro Beccari will leave his role as chairman and chief executive officer of the Rome-based house in February to assume the helm of Christian Dior Couture and has been helping to find his successor — who will have big shoes to fill. At Dior, Beccari faces big shoes of his own — he will succeed Sidney Toledano, who will take over as executive chairman of LVMH Fashion Group as part of a wide-ranging reshuffle at parent LVMH Moët Hennessy Louis Vuitton.
Beccari helped propel Fendi beyond the billion-euro revenue mark by dropping its ubiquitous logo bags in favor of more upscale products, in addition to developing lifestyle destinations like Palazzo Fendi in Rome, composed of a boutique hotel and Zuma restaurant.
The executive, 50, speaks fluent French, English and German, is married and has three daughters. Affable, eloquent and driven, he has elevated the luxury quotient of Fendi and its overall perception, emphasizing its links to the city of Rome with a deeper focus on its fur roots and its craftsmanship. Fendi’s target customer has grown more sophisticated and younger during this process.
Beccari masterminded the restoration of the company’s headquarters at the stately