January 3, 2018 by Chris Kilkus
What to Watch: Milan’s Changing Calendar
MILAN — They say change is good. Well, Milan’s runway calendar is definitely changing as Men’s Fashion Week rapidly shrinks, with a growing number of brands having opted for coed displays during Women’s Fashion Week — and several for the first time this year.
The latest to reveal plans for a coed show was Roberto Cavalli — although the Florence-based house plans to return to the traditional shows by gender starting with the spring 2019 season. Cavalli will present its men’s and women’s fall 2018 collections together with a runway show to be held during the next Milan Women’s Fashion Week, running Feb. 21 to 27. The show will mark the men’s wear debut of Paul Surridge as creative director of the label, which he joined last May. The British designer’s first women’s collection was unveiled last September.
The coed format is flexible also in the case of Etro, as the Milan-based company, which has already embraced the single show, will present its men’s collection during Milan Men’s Fashion Week this year as it marks the 50th anniversary of the brand. While for many brands going coed is a logical consequence to present a cohesive message delivered from the brand’s sole creative director, Etro is unusual