Alessandro Michele: Fashion’s Accidental Superstar

Sometimes the stars align. They certainly have for Alessandro Michele and Gucci. That the brand’s creative director is WWD’s Newsmaker of the Year and fashion’s preeminent fascination du jour intrigues, all the more so because of his accidental ascent to the pinnacle of influence. Michele only got his shot when the top job opened up following Frida Giannini’s exit because of a chance assignment to host then-newly installed chief executive officer Marco Bizzarri, and explain to him the processes of the design staff.
At that point, Michele was (now famously) a behind-the-scenes studio guy, toiling to help realize someone else’s creative vision, one it turns out, that could not have been further from his own. Just being asked to show the new boss around might have ended there, were not Bizzarri a rare breed of modern ceo, one who believes passionately that, at the highest echelons of fashion, creativity fuels commerce. The two bonded, Michele impressed Bizzarri with his aesthetic fervor and got the job. “Intuition in this case is superimportant, even more than rationality,” Bizzarri told WWD’s CEO Summit in October.
Michele made an immediate impact — even before his appointment as creative director was confirmed in January 2015. Earlier that

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Source: Women’s Wear Daily
Alessandro Michele: Fashion’s Accidental Superstar

Alessandro Michele: Fashion’s Accidental Superstar


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