Asics Opens New York Flagship and Includes Tiger Collection

NEW YORK — Asics is back in the New York retail fray.
Two years after a dispute with a licensee led to the abrupt closure of all 13 of its full-price stores in the U.S., the Japanese activewear brand has opened a new flagship on Fifth Avenue.
The 2,035-square-foot store at 579 Fifth Avenue at 47th Street opened to the public Thursday and is located one block north of the Adidas flagship.
The new Asics unit is the first in North America to sport the brand’s global retail concept that seeks to stimulate customers’ minds as well as their bodies. It also marks the first time in the U.S. that the core Asics product as well as the younger-skewed Asics Tiger line are offered in the same location.

The store is located on 47th Street. 
Getty Images for ASICS

“We’re bringing the brand to life in a retail environment,” said Sarah Bishop, vice president of marketing. Upon entering, there is an area where the company’s new marketing campaign, I Move Me featuring DJ Steve Aoki, is brought to life through the use of an infinity mirror, LED light columns and visuals from the campaign.
Bishop said the area will also be used as “an activation space” where

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Source: Women’s Wear Daily
Asics Opens New York Flagship and Includes Tiger Collection

Asics Opens New York Flagship and Includes Tiger Collection

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