Ban.do’s Jen Gotch on Spinning Flower Crowns Into a Lifestyle Brand

It all started for Ban.do with handmade flower crowns.
The brainchild of creative director Jen Gotch and Jamie Coulter has evolved into a lifestyle brand fueled with a dreamy, vintage aesthetic mixed with a little bit of quirk. Its tag line, after all, is, “We’re serious about fun.”
The Los Angeles company’s most recent push has been into apparel,with graphic T-shirts, short-sleeved sweatshirts and bombers bearing sayings such as “No Bad Days” and “Not Without My Coffee” selling for $38 to $128. That line joins the company’s recognizable notebooks, organizers, travel mugs, phone cases and other items sold in places such as Anthropologie, Macy’s and Nordstrom. There’s also a recently launched handbag line featuring circular designs using materials such as suede and pebbled leatherette.
“It’s so exciting what the potential is [with apparel] and how we’re able to connect with people in a way that is just harder to do with some of the other products,” Gotch said. “It’s doing this really interesting thing because I don’t think of us as a fashion brand. That’s not really where I’m coming from. I think of this as more of a lifestyle thing. The apparel speaks to the bags and speaks to the gift, but not

Follow WWD on Twitter or become a fan on Facebook.

Read More…
Source: Women’s Wear Daily
Ban.do’s Jen Gotch on Spinning Flower Crowns Into a Lifestyle Brand

Ban.do’s Jen Gotch on Spinning Flower Crowns Into a Lifestyle Brand

#fashion

Leave a Reply

Your email address will not be published / Required fields are marked *