Brama Group Takes On Distribution of Frame, Opens Milan Showroom

MILAN — Brama Group has secured the distribution of another American brand: Frame. Starting with the spring 2018 season, Brama is in charge of distribution in Europe and the Middle East, excluding the U.K. and Scandinavia.
Based in Modena, Italy, Brama is the European distributor of brands including J Brand, Enza Costa, Equipment, Current/Elliott, Mother, Norma Kamali, Opening Ceremony, Fine Edge, Frida Muse, ATM Anthony Thomas Melillo and Local Authority LA.
“Frame is such a cool, leading brand in Europe and it has developed its own identity in four years, expanding its core denim business with ready-to-wear, four collections per year, with a coordinated, truly unique image,” said Brama Group chief executive officer Renzo Braglia.
Launched by Erik Torstensson and Jens Grede in 2012, Frame uniquely blends American, Scandinavian and London sensibilities and elements, Braglia remarked.
Frame’s headquarters are split between Culver City in Los Angeles and Shoreditch in London. More than 80 percent of the brand’s production is made in Los Angeles.
Braglia noted that with contemporary premium brands, there is a need to work on a monthly basis rather than on seasons, with department stores seeking to offer new products each month. “We’ve become a point of reference, a bridge between the U.S.

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Source: Women’s Wear Daily
Brama Group Takes On Distribution of Frame, Opens Milan Showroom

Brama Group Takes On Distribution of Frame, Opens Milan Showroom

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