British Fashion Council and JD.com Fete Their New Partnership

IT TAKES TWO: Familiar and emerging faces mingled at the British Fashion Council’s cocktail on Monday night to celebrate a new partnership between the BFC/Vogue Designer Fashion Fund and Chinese online retailer JD.com, which is slated to provide business support to London’s emerging talent.
Caroline Rush, the BFC’s chief executive officer noted: “The Chinese market is incredibly important to us and our designers and has huge consumer influence.” She dubbed JD.com’s 258.3 million luxury customers “an incredible opportunity,” but acknowledged that “navigating that market can sometimes be challenging.”
“The first thing is to make sure they’ve registered their IP, and then to really think about partners for distribution. The opportunity with JD.com is the incredible data that they have, in terms of what people are shopping for, the price point and product. It’s exciting to share that with a young designer.”
Xia Ding, president of JD Fashion, said hers was the fastest growing business unit within JD.com and she has set her sights set on developing it even further. “We understand that fashion is as much an art as much as it is a business and in order to help designers grow we need to act as an community,” she said, adding: “I am a

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Source: Women’s Wear Daily
British Fashion Council and JD.com Fete Their New Partnership

British Fashion Council and JD.com Fete Their New Partnership

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