Brunello Cucinelli Pledges to Restore an Italian Theater

ACT I: Brunello Cucinelli has put his signature on another love letter to his native land, the central Italian region of Umbria.
The entrepreneur pledged to restore the Teatro Morlacchi theater in Perugia, which is located about 10 miles from Solomeo, the medieval village where Cucinelli’s company is based.
“I owe a lot of gratitude to my lovely city, which has given me so much,” said Cucinelli, explaining that to bring the city’s theater back to its original glory was one of his dreams. “I believe spaces like these…are the future of our beautiful cities and must be guarded with love, as art is the seed of civilization,” concluded Cucinelli.
Established in 1778, the venue was designed by local architect Alessio Lorenzin and was originally a symbol for the middle class, as an alternative to the Teatro del Pavone, attended by the aristocrats. In the Fifties, the municipality acquired and financed the restoration of the Teatro Morlacchi, which currently accommodates 80,000 guests during each theatrical season.
This is not the first time Cucinelli has invested in the preservation of the region’s cultural assets. In 2011, the entrepreneur announced a donation of 1 million euros to help restore Perugia’s Etruscan Arch, also known as the Arch

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Source: Women’s Wear Daily
Brunello Cucinelli Pledges to Restore an Italian Theater

Brunello Cucinelli Pledges to Restore an Italian Theater


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