Buyers, Exhibitors Praise Upbeat Mood at Who’s Next

PARIS — The mood was upbeat at the recent Who’s Next fashion trade show here, suggesting that efforts to turn around the event, held this month under the tag line “positive community,” are beginning to bear fruit in what finally appears to be a more confident economic context for France.
Exhibitors reported brisker traffic than recent editions, and the show’s ramped-up conference and workshop program, which had a strong focus on aiding brands and retailers in digital and omnichannel initiatives, proved a popular initiative.
In her keynote address, journalist and influencer Sophie Fontanel urged attendees to up their game both in digital and the physical world by working to understand better what consumers want and by forging more sincere relationships in order to buck the downturn. “The way to touch people is with soul,” she said. “It’s not just because you launch a product and send it to an influencer. You need to understand what a given person likes, it’s important how you reach people. The major brands don’t always get it right either. You can build your own network of influence.”
She also suggested the planned closure of iconic Parisian concept store Colette, a subject of much discussion at the event, could

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Source: Women’s Wear Daily
Buyers, Exhibitors Praise Upbeat Mood at Who’s Next

Buyers, Exhibitors Praise Upbeat Mood at Who’s Next


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