September 29, 2017 by Chris Kilkus
Cabana Trade Show Makes Its New York Debut
NEW YORK — Cabana, a resort and swim trade show started by Sam Ben-Avraham and Janet Wong, made its New York debut last week.
Elevated was a frequently used word when buyers, brands and retailers described the show, which took place next to Capsule at Pier 92, and was decorated with plush, Millennial-pink carpeting, gold fixtures and plenty of greenery. There was also the natural lighting and views of the Hudson River.
While the Cabana show in Miami focuses on swim, the New York show featured more resort wear with a few active lines. Brands and buyers say both categories are in an expansion phase.
“It’s becoming more of a lifestyle business and less of a seasonal business,” said Allison Bryant, who runs HM Showroom with Jennifer Mohlar. “Resort and swim is no longer about the boho look. It’s more structured but still beachy.”
Jade Swim, one of HM’s clients, showed mostly minimal one-piece swimsuits in solid colors that could second as bodysuits and cover-ups, which Bryant said is a trend within swim and resort.
Rhode, a resort brand that used to be named Rhode Resort, is expanding its assortment to be more contemporary ready-to-wear.
“They want to be seen as a year-round brand,” said Bailey