Carmen Marc Valvo Collaborates With Dress Barn for Breast Cancer Awareness

ALL DRESSED UP: Ready to roll out a limited edition dress for Dress Barn that will benefit the Breast Cancer Research Foundation, Carmen Marc Valvo is considering another collaboration.
Hoping to work with Dress Barn on a diffusion line, Valvo said, “We’re having that conversation. We played with the idea a little bit in the past. As in retail, there’s a lot of change with presidents and senior management. So the conversation is in the works and hopefully something can come from it. It’s exciting because it presents a new challenge.”
Valvo is counting on high-profile friends like Queen Latifah and Hilaria Baldwin, Vanessa Williams and Katie Couric to wear and post images of his BCRF dress. After designing a limited edition BCRF dress for Dress Barn last year, the designer sent one to a Miss Universe winner, who tweeted an image of the dress and in doing helped Valvo reach his goal of 500,000-plus social media impressions. “We’re really expanding our horizons this year. The social media aspect really helped to sell the message for getting involved on multiple levels.” he said.
Retailing from $59 to $64, the frock will be offered in sizes up to 24 and will be sold via

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Source: Women’s Wear Daily
Carmen Marc Valvo Collaborates With Dress Barn for Breast Cancer Awareness

Carmen Marc Valvo Collaborates With Dress Barn for Breast Cancer Awareness

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