CFDA Incubator Makes Final Showcase Stop at W Hollywood

When Alexandra Alvarez wraps her time in the Council of Fashion Designers of America’s incubator program in the spring, she’ll be tasked with evolving beyond the bodysuit she’s built a brand around.
“I know I can’t do bodysuits forever,” Alvarez, the founder of Alix, said. “I know I need to be strategic now [and ask myself] ‘What is missing or what am I going to create that’s going to make it special?’ I just want to make sure that whatever steps I take to evolve are really meaningful to my brand and it’s a meaningful way to evolve into a lifestyle.”
For Alvarez and the other participants in the incubator program, questions such as those, along with how to edit a collection or merchandise, are all aspects of their business they’re forced to take a closer look at during the course of the year-and-a-half they’re involved. Thursday evening at the W Hollywood represented the incubator’s final showcase to present spring collections.
“At CFDA, we support designers at all stages of their career, from students to emerging to the established and famous,” said CFDA chief executive officer Steven Kolb, who was in town for the showcase. “A big part of our work is that

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Source: Women’s Wear Daily
CFDA Incubator Makes Final Showcase Stop at W Hollywood

CFDA Incubator Makes Final Showcase Stop at W Hollywood

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