Chanel and Pharrell Williams Drop World’s Most Exclusive Sneakers

PARIS — Chanel and Pharrell Williams on Tuesday dropped the world’s most exclusive sneakers — and Justin Timberlake was the first to snag a pair.
The “SexyBack” singer, who is working with Williams on his new album, caused a sensation by popping in to Colette for a party celebrating Chanel’s takeover of the Paris concept store.
Posing with Pharrell and Chanel creative director Karl Lagerfeld, Timberlake proudly brandished a Chanel bag containing the 1,000-euro sneakers designed by Williams in collaboration with Chanel and Adidas Originals, as an offshoot of his ongoing collaboration with the German sporting goods firm.
The resale value of the Adidas Originals NMD Hu shoe shot up to $32,000 after some 120,000 people pre-registered on the web site chanelatcolette.fr for the opportunity to buy one of the 500 pairs — make that 499 — on sale, according to Sarah Andelman, creative director and purchasing manager at Colette.
“Officially, it’s the first time to my knowledge that the Chanel name has appeared on a product made by another brand, so it’s true that this makes it something very special,” she said.
A bailiff will select 500 people, who will receive confirmation e-mails on Thursday with instructions for purchasing the shoes.
In an interview with WWD,

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Source: Women’s Wear Daily
Chanel and Pharrell Williams Drop World’s Most Exclusive Sneakers

Chanel and Pharrell Williams Drop World’s Most Exclusive Sneakers

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