Colette Jewelry Taps Georgia Fowler for Instagram Campaign

Los Angeles-based fine-jewelry brand Colette this week will debut #ColetteWoman, a digital and Instagram campaign featuring two-time Victoria’s Secret runway model Georgia Fowler wearing the brand’s holiday and signature pieces.
Fowler, who has 408,000 followers on the social media platform, will be the brand’s first official face, representing the ideal Colette woman.
“I first discovered Georgia on Instagram,” designer Colette Steckel said, “where I followed her travels around the world and was instantly drawn to her ‘joie de vivre,’ warmth and cool sense of style. A serendipitous run-in in Paris last season sealed the deal for both of us; it was meant to be.”
Steckel described the #ColetteWoman as “a woman of the world, shaped by her diverse experiences. She’s fearless, independent and finds beauty in all of her encounters.” It was important to Steckel to find a woman who would resonate with her creative influences, many of which stem from her French-Mexican heritage and extensive travels. To celebrate the launch, she’s inviting friends, fans and collectors to share how they identify with Georgia and the #ColetteWoman, using the hashtag.
Photographed by Felisha Tolentino with makeup by Spencer Barnes and hair by Amber Rose, the campaign also signifies an overhaul of Colette’s digital strategy.

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Source: Women’s Wear Daily
Colette Jewelry Taps Georgia Fowler for Instagram Campaign

Colette Jewelry Taps Georgia Fowler for Instagram Campaign

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