Colette Launches Latest Paris Saint-Germain Collaborations

OFF THE PITCH: Colette on Wednesday celebrated its ongoing relationship with the Paris Saint-Germain soccer club with the launch of a limited-edition pair of boots and a sweatshirt aimed at female supporters.
Paris Saint-Germain has been expanding into the lifestyle segment since it fell under Qatari ownership in 2011, said Fabien Allègre, brand diversification and development manager at the club.
“The idea was to go beyond the pitch and, through the Parisian values that we try to represent in all humility, to try to reach people who are not necessarily fans of soccer, but who love Paris, again, for the values the city represents, whether it’s the fashion side or tradition, knowhow and aesthetics,” he told WWD.
For the first time, the club has designated a player — 23-year-old Brazilian defender Marquinhos — as the face of its clothing collaborations. That may have something to do with the fact that Brazilians represent the largest contingent among the club’s 30 million Facebook fans, according to Allègre.
PSG worked with Los Angeles-based footwear designer George Esquivel, whose handmade shoes have been worn by the likes of Madonna, Nicole Kidman and Emma Stone, on a navy boot priced at 950 euros, or $1,050, for the men’s version and 850

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Source: Women’s Wear Daily
Colette Launches Latest Paris Saint-Germain Collaborations

Colette Launches Latest Paris Saint-Germain Collaborations


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