Colin Tilley — of ‘Wild Thoughts’ Fame — Directs Balmain x L’Oréal Video

Director Colin Tilley is making the move from rap to fashion.
The award-winning Berkeley, Calif., native is best known for his work directing Rihanna and DJ Khaled’s “Wild Thoughts” and Kendrick Lamar’s “Alright” music videos. But lately, the 29-year-old has cultivated a new interest: working on brand campaigns. His latest is a video for Balmain x L’Oréal’s collaboration, a line of 12 matte lipstick shades that will drop internationally on Sept. 25. In the video, a stacked roster today’s biggest names stomp around Paris with Olivier Rousteing in tow, his deep dimples and silken voice floating into the frame amid a backdrop of multicolored lights and the refrain “read my lips.”

Because brands are so open to a new kind of creative direction for video, Tilley has begun splitting his time between music-related videos and work for companies. His foray into fashion began in 2015, when YSL reached out with a request to direct their L’homme fragrance advertisements.
“They wanted to take a risk,” Tilley said. “They were willing to take somebody like me, who is sort of in this box of only making videos for musicians. They had a very clear vision of what they wanted, but they looked to me to create

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Source: Women’s Wear Daily
Colin Tilley — of ‘Wild Thoughts’ Fame — Directs Balmain x L’Oréal Video

Colin Tilley — of ‘Wild Thoughts’ Fame — Directs Balmain x L’Oréal Video

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