September 28, 2017 by Chris Kilkus
Crowds Flock to Colette for Alexandre de Betak
THE SHOW MUST GO ON: It was Alexandre de Betak’s turn to take the limelight Wednesday evening as guests such as Jean-Baptiste Mondino, Lou Doillon, Jason Wu and Felipe Oliveira Baptista queued patiently at Colette for the star fashion show producer to sign copies of a book – his first – charting his nearly three decades in the industry.
“It’s really good to be recognized for the work rather than anything else, that’s what it’s really about,” said de Betak in a brief aside between signing copies of the tome, “Betak: Fashion Show Revolution,” and embracing friends.
He has also staged a window installation at Colette featuring scenes from fashion shows and video displays, and customized “fashion week survival” products are on sale at the store.
Sofia Sanchez de Betak, chatting with guests in the background and sipping a ginger shot specially concocted by Maisie Café for the occasion, was happy for her husband to be the center of attention. “Obviously I know everything he has done, and I’ve worked a lot on the process of the book but seeing it all together is overwhelming, and I realized again how major he is. He’s not just the guy sleeping next to me every night,”