September 26, 2017 by Chris Kilkus
Dior Milestone: Home Away From Home
Dior in 2013 acquired the Château de La Colle Noire, Christian Dior’s home in the south of France, near Grasse.
“We’ve reinvested in Grasse because Dior loved this region a lot,” said Claude Martinez, president and chief executive officer of Parfums Christian Dior. “His family loved it, then when he had a bit of money, he bought the Château de La Colle Noire. He adored the light there. He adored the flowers. It was the house he chose himself.”
The building was restored, including a reconstitution of the interior neo-Provençal decor as Dior had designed it. No modernizing was allowed, according to Frédéric Bourdelier, brand culture and heritage director at Parfums Christian Dior.
“The goal was to give the illusion that Christian Dior had just left the room,” he continued. “And eventually to continue the work that wasn’t done by him.”
Dior himself discovered the area in his mid-30s, during the Occupation, ultimately buying the majestic nine-bedroom, 11,110-square-foot home in the Montauroux region in 1951. There, he entertained friends such as the artists Marc Chagall and Bernard Buffet.
Dior had begun restoring the chateau a few years before his death in 1957, while creating a domain around it spanning 50 hectares to produce large harvests