DwellStudio’s Christiane Lemieux, Kirsten Green Team for Home Startup

NEW YORK – “Bespoke, fast design.” The words Christiane Lemieux used to describe direct-to-consumer startup The Inside are two adjectives rarely used together when it comes to home furnishings and fashion. But in the case of the furniture e-commerce site, which launches today at theinside.com, they work.
In Lemieux’s world, made to order goes hand in hand with speed – and fashion – where the finished product arrives a customer’s doorstep within two weeks of an order being placed. To be exact, the entire process takes anywhere from six to 14 days, depending on where in the country something is being sent, Lemieux told WWD during an interview at the brand’s TriBeca headquarters here.
“When I say ‘fast design’ it’s actually the opposite of what we think of as fast fashion because sometimes the implications of fast fashion are wasteful. Everything [here] is made to order. Everything is custom. We carry no inventory. We digitally print the fabrics so the footprint is amazingly small,” Lemieux said of the roughly 140 different chairs, couches, beds, screens, ottomans, benches, settees, and furniture for kids offered online in trend-driven styles and prints.
“Fast design comes into play because what we can do is create endless styles…

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Source: Women’s Wear Daily
DwellStudio’s Christiane Lemieux, Kirsten Green Team for Home Startup

DwellStudio’s Christiane Lemieux, Kirsten Green Team for Home Startup

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