Entrepreneur Lindsay Jang to Launch Missbish Apparel

HONG KONG–If Alexander Wang and Glossier had a baby, you would end up with Missbish. At least that’s what co-founder Lindsay Jang, hopes. The serial entrepreneur who has launched buzzy Japanese restaurants Yardbird and Ronin is now turning her attention to the fashion world, gearing up to launch her first apparel line on Jan. 23rd.
The Canadian but Hong Kong-based business woman first founded Missbish three years ago with two friends, purely as an editorial platform, drawing inspiration by the success of Emily Weiss’ venture in cosmetics with Into the Gloss.
The site, which describes itself as a women’s fashion, fitness and lifestyle magazine, carries a street sensibility and regularly runs updates on the latest sneakers, leading to comparisons with Hypebae, the female arm ofHypebeast. Coincidentally, the Hypebeast founding team also happens to be Canadian and Hong Kong-based, but Jang says the comparisons really end there.

“Our target muse is someone who is independent, really into building community and being open to doing good things and feeling good about themselves,” Jang said. “Ultimately, looking good but that being a result of the other positive things she’s doing in her life.”
Jang, whose own personal experiences were shaped by the skate world, shirks away from

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Source: Women’s Wear Daily
Entrepreneur Lindsay Jang to Launch Missbish Apparel

Entrepreneur Lindsay Jang to Launch Missbish Apparel


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